This morning Seth Godin writes about "Delivering on Never" such as I will never miss a deadline, I will never fail to warn you about a possible pitfall.
Human-Based Leaders add a few more to the equation...
HB Leaders will never treat you as a second class citizen. They recognize they have power with people, not over them.
HB Leaders will never lead by fear. They lead by humanness.
HB Leaders will never demolish you. They'll evolve you.
Seth continues to say "There are lots of sorts of never you can deliver to a customer." I'd like to add there are all sorts of nevers you can deliver to people at home, at work, to strangers, to everyone. They can become your mantra, your way of being. That will definitely set you above the rest.