Tuesday, November 22, 2011

A Book Launch With a Twist

Untitled 1

Maybe in some ways I'm old school. Yes, I know digital book sales are going through the roof while print sales continue to decline and yet there is something so perfect about the feel of a real, live physical book.

There's also something deeply gratifying about sharing a book with someone I respect and care about. We all buy books for ourselves and yet when someone says "I chose this for you" and gives it to you, well… that has a whole other level of meaning.

So I decided, with my new book Leaders: Their Stories, Their Words, I wanted to be able to reclaim that experience for you. Not just the giving part, but the gathering part. It's my hope that in sharing this book with others, you'll get people talking about Human-Based Leadership so they act on a radically different level. Bring people together and who knows what will emerge? So I spent a lot of time brainstorming ways to inspire people to order not one but two copies of the book. One to keep, one to share.

I wanted to do something different for you...

To that end, we decided to hold the launch in my home town and not in a mega-urban centre (as was requested). We also decided to hold it at the locally-owned Play, food & wine and not a book store, so it can be a gathering and celebration of Human-Based Leaders; both you and those you've identified as HB Leaders.

I decided that I needed to be giving away more than I was getting. Not only did I want to share these amazing stories with you but wanted you to be able to share them with someone you greatly respect. Which is why, when you buy 2 books, you're getting them at our cost. Add edgy conversations you can sink your teeth into and delicious food for you to do the same at one of Ottawa's most highly-rated spots, and we have a recipe for an evening to remember.

Click here to check it all out in detail and register and feel free to share this with anyone you feel would enjoy not only the book, but the experience.  

For those of you who can't attend the live event, we'd love to hear your stories about Human-Based Leaders. Share a story with us along with your name and email address and we'll not only send you a discount code for the book but possibly choose your story for publishing on the web.

No comments: