Marketing for Coaches seems to be a challenge for many. I've found that speaking to as many people as I can about the work I do, has proven to be the best marketing tool of all. Speaking isn't necessarily in person or by phone...it can be through emails and responding to magazine articles. I've written to people I read about in Fast Company Magazine and have maintained a connection with many of them. Through those connections, I've been interviewed for online publications, have been asked to do a TV interview and have a radio interview in the works.
It's all about getting the word out and definiing your uniqueness.
Enjoy your day!